Air Jordan 1 shoes seem to be just as relevant in the present moment, as 30 years ago, when they debuted. It was in 1985, shortly after signing a contract worth $ 2.5 million, that Michael Jordan came out for the first time to the court in this model. The task of designing a new model of Nike was received by Peter Moore. The designer in its composition applied large, connecting on the heel, Nike Swoosh logo and dedicated "winged" logo on the collar. Air Jordan 1 resembled some earlier models of the brand, like the Nike Dunk High, known from university parquets. It is interesting to add that the black-and-red color scheme (Bred), in which MJ played in the '85 season, was banned by the NBA, and Jordan had to pay a fine of $5,000 for each match, in which he starred in his AJ 1. Echo of this case raised even greater interest in Air Jordan 1 model! But as it turned out, it was a clever marketing ploy by Nike!